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Aspire 2026 OKRs Q1 status · May review
Bonus gate pace · YE ≥70%
~42%
YTD · on linear pace
O1Enhance client engagement and success
~25%
KR
MP
AB
LC
GP
MW
WM
GH
Revenue at 40% of target; growth and conversion behind; several KRs awaiting input.
Core revenue · target $1.6m
$640k / $1.6m · 40%
Growth revenue · target 10%/yr on base
5% net new
MQL → SQL conversion · target 15 / 25%
0% · campaigns start Q2
Navigator · target Q1 2027
Concept stage
O2Increase global presence and market adoption
~30%
KR
MP
AB
LC
GP
MW
WM
GH
AEO website strong; pipeline ramping; case studies, LinkedIn and webinars behind.
Pipeline coverage for $1.6m · target $5m
$1m / $5m · 20%
Move from SEO to AEO · target 10%/mo
75% · new site in HubSpot
MTRs · target 16 per year
5 in flight · 30%
LinkedIn posts · target 20 per month
3/wk plan · starts Q2
O3Expand service offerings and innovation
~50%
KR
MP
AB
LC
GP
MW
WM
GH
AI Grid model on track; vendor turnaround improving; Knowledge Navigator needs validation.
New AI Leaderboard Grid · target Q2 2026
60% · re-prioritised over scoring update
Vendor updates within 20 days · target >90%
60% · AI-assisted
Knowledge snippet capture · target Q1 2026
100% · chat & email live
Knowledge Navigator Go/No-Go · target Q3 2026
20% · prototype, not validated
O4Improve market research and analysis
~29%
KR
MP
AB
LC
GP
MW
WM
GH
Enterprise Survey nearly done; new methods and Consumer Survey not yet started.
Annual Enterprise Survey · target Q1 2026
95% · finalising charts
Reduce reliance on KR (survey-to-research) · target 50% Q2
40% · WM led panel directly
New research methods & frequency · target Q2 2026
0% · not started
Annual Consumer Survey · target Q3 2026
0% · not started
O5Strengthen team capabilities and collaboration
~69%
KR
MP
AB
LC
GP
MW
WM
GH
Handbook complete; HubSpot rework underway; satisfaction survey close to launch.
Onboarding handbook A–Z · target 100%
Complete · ready for review
Process HubSpot · target >95%
P1 80% · P2 60%
Internal satisfaction survey · target Q3 2026
95% · selecting tool
Internal information platform · target Q1 2026
50% · intranet built · linking docs
O6Streamline target operating model
~47%
KR
MP
AB
LC
GP
MW
WM
GH
Templates progressing; HubSpot views in rebuild; SharePoint not started.
Standard templates / docs / manuals · target Q3 2026
80% · applying brandkit
HubSpot operational (Sales + Marketing) · target 100%
50% · views being rebuilt
SlideHub with brandkit · target Q2 2026
50% · library mgmt in disc.
SharePoint internal docs · target Q2 2026
0% · MP & MdW to discuss
We all own this. All six 2026 OKRs are collective team goals. Named Leads coordinate progress and report into the monthly review — but delivery sits with the whole team. See Handbook §6.2 for the bonus gate, or open the 2026 OKRs in detail →
Performance
Live · HubSpot
🔒 All-staff view Leadership view →🔓 Leadership view · absolute values visible
Open in HubSpot →
Plan attainment YTD
50% of FY plan
▲ +6pts vs phasing
5 months in
Pipeline coverage
1.5× remaining plan
▲ healthy
21 open deals · 3 entities
Enterprise pilots signed
1 of 5 target
▲ 2 in late-stage
Navigator subscription
Renewals retained
24 / 26 due H1
92% retention
2 in negotiation
Monthly closed-won — performance vs plan
Indexed to monthly target (100 = on plan) · group view · all three entities
Actual
Plan (100)
Pipeline mix by priority vertical
Share of weighted pipeline · open deals only · source: HubSpot deal stages
UK Financial Services & Insurance
US Health Payer
EU e-Invoicing
Other / cross-vertical
Source: HubSpot portal · last sync 14:32 BST · refresh every 30 min · 🔒 absolute values restricted to Leadership view
Source: HubSpot portal · last sync 14:32 BST · refresh every 30 min · 🔓 Leadership view active
Request leadership-view access →
Latest from Aspire Intelligence
What we've shipped this fortnight
MTR · UK Insurance
UK Insurance Market Trend Report v1.0
Pattern A pilot under fact-check with Will and Gerhard. Five strategic imperatives for insurance leaders.
Framework · Live
Omnichannel Wheel v3.1 — Healthcare US
BCBS California label mapping signed off. Track B integration into Navigator V4.3 in build queue.
Tool · Public
Lite-AMA on Aspire Intelligence
Six-question scoring quiz now capturing leads to HubSpot. Phase 2 (Navigator-aligned) in scoping.
News & Announcements
All posts →
Company Update
Aspire CCS Employee Handbook v1.0 — what's changed and what you need to do
Our first unified global handbook covering UK, NL and US is now live. Read the highlights — including OKR bonus gates, holiday entitlement standardisation, and the new payroll cycle — and acknowledge by 30 May.
MAY14
AI Leaderboard Grid · base model defined · vendor questionnaires returning
MAY12
Enterprise Survey complete · Will leads panel directly for the first time
MAY09
New AEO website vision deployed in HubSpot — ready for MP/KR review
MAY07
SmartComms Innovate 26 — recap and key takeaways for the team
Working at Aspire
Handbook home →
Section 02
Purpose, mission & values
Our five core values — Independence, Expertise, Collaboration, Integrity, Curiosity — mapped to the 2026 OKRs.
Section 04
Your employment
Hours, hybrid working, remote, the Global Expense Form, and contractor rules across UK / NL / US.
Section 05
Compensation & benefits
Pay by entity, 24 days holiday, sickness, pension / 401(k), and the OKR-gated bonus.
Section 06
Performance & development
Q4 annual review, Q2 mid-year check-in, OKR framework, L&D budget and career progression.
Section 07
Tools, systems & ways of working
M365, HubSpot, Miro, Claude, Alchemer. AI tool approval, document standards, Time Tracker, IT security.
Section 10
Data protection & security
UK GDPR, EU GDPR, Illinois PIPA and Mississippi obligations. Breach reporting and individual rights.